Old Navy has decided that going creepy will bring customers flocking back into their stores. A dozen mannequins made to resemble a young family, Old Navy’s target market, will make appearances on hot prime-time television. The SuperModelquins also have a divorced mom, and a few single mannequins.
Old Navy stores will see the SuperModelquins in April and an advertising circular will feature the goofy-looking characters soon afterward. Crispin+Bogsky is the advertising agency of record, but no word on whether or not they are claiming SuperModelquins as their idea.