Damn these Neoprene innovations make me want to put on a wetsuit. I don't even want to surf, I just want to feel the warm embrace of Neoprene against my body.
These Neoprene innovations prove that this wonder-material isn't just restricted to wetsuits. If you want to find out what else this epic textile can do, click through the cluster!
Implications - Consumers in modern society are attracted to unconventional materials. Creating everyday products in a way that is not run-of-the-mill attracts shoppers who want to differentiate themselves through the purchases they make. Companies trying to increase their appeal could focus on this when coming out with new items.
SCORE
3.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 55%
Activity 30%
Freshness 8%
