Kanye West is the undisputed Don of personal branding and will cement this title with his upcoming performance on “American Idol.” The rapperpreneur has parlayed his success in hip-hop into clothing lines, fashion collaborations and a number of lucrative endorsement deals. Kanye West has even become a successful blogger. In every endeavor, West is recognized as a vanguard--an enviable position for any marketer.
Kanye West is confirmed as a performer on Wednesday’s “American Idol” elimination episode, where he’ll stand on the “Idol” stage for the first time. Check out some of Kanye West’s other innovations in personal branding below.
From ‘American Idol' Appearances to Insane Music Videos
Celebrity Search Engines
Search With Kanye West
Kanye West to Perform at VMA
Celebrity Mega Brands
Kanye West in an Absolut World
Kevin Pereira Gets Kanye West in '808s & Expiration Dates (Guac Lockdown)'
Kanye West's Love Lockdown at 2008 MTV Video Music Awards
Muppet Hip-Hop Revivals
Alligator Boots by Kanye West
Kanye West Jewelry
Kanye West Arrested After Smashing Photographer's Camera
Replace 'Ding Dong' With 'Kanye West' Using iChime
Kanye West Links to Trend Hunter – Bu Yah!
Data Moshing Music Videos
Kanye West and Chairlift Both Use Trippy Editing Technique
Rapper Car Salesmen
Ludacris, 50 Cent, Missy Elliott, LL Cool J, Snoop Dogg, Kanye West
Flaming Red Sneakers
Kanye West's Footwear Release for Louis Vuitton Men
Cross-Branded Designer Sneakers
Kanye West and Louis Vuitton Catapult Street Shoes to the Mainstre
Kanye West Sells His Head For Ad Space
Rapping Shoe Designers
Kanye West Creates Louis Vuitton Men Shoes
Openly Embracing Nudity
Kanye West, Rachael Ray to Ditch Clothing for Art's Sake