Interactive social enterprises attempt to spread whatever it is their mission and mantra is through getting their consumers (and potential consumers) involved through a variety of means. One example, and perhaps one of the most fun and physically challenging, is Smoothy Bike Hire, which attempts to raise awareness on good, healthy food, exercise and the planet through its colorful bicycles that you ride to blend your smoothie.
Other examples such as Practically Green and Cause.it use the word interactive in the technological sense. From crowdsourced for-purpose conferences to beneficial brand strategy firms, these interactive social enterprises are all about marketing and sometimes what that means is something akin to the aforementioned use of crowdsourcing, that is, getting others to do some of the legwork.
12 Interactive Social Enterprises
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