Based in the United Kingdom, Smoothie Bike Hire is self-described as "wacky" and that title seems to fit this lighthearted and interactive initiative. The end goal is to raise awareness about healthy eating, sustainability and physical activity.
They bring their custom-made smoothie-producing bicycles to events in the U.K. where individuals in schools, councils like the City of London Council, charities like the British Heart Foundation and even brands like L'Oreal and Disney jump on the sporting equipment and participate to the fullest.
Smoothie Bike Hire operates as a social enterprise under Sport4Life UK, which is a charity that uses sports to create change in the community.
Smoothie Bike Hire website
Smoothie Bike Hire on Facebook
Smoothie Bike Hire on Twitter