It is often said that people speak with their hands, and things like popsicle moulds, umbrellas and even perfume bottles are all examples of hand-gesturing gear that make a statement in their packaging shape and graphic print. People have personified their possessions by giving them names, giving them voices (like Siri) and making them look like humans, all in hopes of making a statement.
The emotions people convey with simple gestures are really impressive and wide-ranging. For example, there are countless products like shoes, umbrellas and pillow cases that feature a ‘bird-flipping’ design, but there are also other forms of expression that are popular, like stationary holders in the shape of a fist, or caps and memory sticks with a ‘rock on!’ persona.
Marketers can use such insight to consider different approaches to packaging or branding a product so that it may assume the appropriate and desired personality.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
