While some examples in the February 2019 ultra-luxury list are incredibly extravagant, others are just mind-boggling. Etat Libre d'Orange's ‘I Am Trash: Les Fleurs du Dechet' fragrance falls under both categories. The high fashion brand experiments with sustainable advocacy, beauty beliefs, and contemporary cultural values. As a result, the label releases a perfume that is sure to capture the attention of audiences by its name alone. The ‘I Am Trash: Les Fleurs du Dechet' fragrance boasts subtle notes of recycled materials and strawberries, which identifies it as one of the more adventurous luxurious releases of the month.
The February 2019 ultra-luxury category proves to also be rich in travel offerings and examples include the Amanzoe luxe hotel in the Peloponnese countryside, as well as some travel-centric products from Gucci and Louis Vuitton.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
