The latest Versace Man collection is designed for the Fall/Winter 2019 season and it highlights the concept of a modern man. Specifically, it challenges the stereotypes that surround the idea and breaches any rules that bound what it means to be a man. Donatella Versace states, "In the 90s there was such a specific idea of a man but, since then, fashion has evolved dramatically [...] today's society allows everyone a greater freedom to express themselves with their clothes as well as their actions."
Notably, the seasonal capsule features a limited edition collaborative series alongside motor brand Ford, drawing inspiration from the ecstatic feeling of buying a first car. It dials back to the overarching theme of manhood in connectivity to extend one's personality through the means of owning something valuable. The pieces highlight the automotive brand through the infusion of its blue logo adorning a selection of apparel, footwear, and accessories.
Luxe Stereotype-Breaching Menswear
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Lengthy Advertising Imagery
Androgynous Business Apparel Shoots
Rave-Inspired Luxe Menswear
Contemporary Winter Fashion Lines
Luxe Tech Firm-Inspired Sneakers