Luxury Swiss watch label Richard Mille introduces its Bonbon collection comprised of ten wristwatches to initiate the SIHH this year. The collection is full of colorful hits and nostalgic elements with the design inspiration drawn from sweet goods. The Bonbon collection separates itself into two different categories -- the Fruit line and the Sweets line. The Fruits series highlights six watches and the Sweets line showcases four.
The Fruit selection delivers a 'Lemon' and Strawberry' wristwatch crafted with an 'RM 18-01' model, 'Blueberry' and 'Litchi' in an 'RM 07-03' model, and 'Cherry' and 'Kiwi' made from the 'RM 36-01.' The Sweets selection features a 'Cupcake RM 07-03,' a 'Reglisse RM 16-01,' a 'Marshmallow RM 37-01,' and a 'Lollipop Sucette.' The watches are constructed from dual-tonal ceramic encasings and coated with a shiny enamel or black chrome titanium.
Why This Trend Is Growing
- Colorful Luxury Watches
- The Bonbon collection introduces vibrant and playful luxury watches inspired by candy, offering a disruptive innovation opportunity in the luxury watch industry.
- Nostalgic Design Elements
- The Bonbon collection incorporates nostalgic design elements from sweet goods, presenting a disruptive innovation opportunity in the fashion and accessories industry.
- Hybrid Material Constructions
- The Bonbon collection features watches constructed from dual-tonal ceramic encasings and coated with shiny enamel or black chrome titanium, creating a disruptive innovation opportunity in the materials and manufacturing industry.
Industries Being Reshaped
- Luxury Watch Industry
- The Bonbon collection's vibrant and playful luxury watches offer a unique market segment within the luxury watch industry, creating a disruptive innovation opportunity.
- Fashion and Accessories Industry
- The incorporation of nostalgic design elements from sweet goods in the Bonbon collection presents a distinctive product offering in the fashion and accessories industry, providing a disruptive innovation opportunity.
- Materials and Manufacturing Industry
- The use of dual-tonal ceramic encasings and shiny enamel or black chrome titanium coating in the Bonbon collection presents new possibilities for innovative materials and manufacturing techniques, representing a disruptive innovation opportunity.
