A direct-to-consumer pricing model was the driving force behind the Mr. Backyard furniture startup -- which retails handwoven outdoor furniture that was built with longevity in mind. After being misled several times into buying sets that did not last through one full year without some kind of malfunction, the brand traveled to China and Indonesia to partner with manufacturers to get the best quality materials together to construct handwoven outdoor furniture sets. Now Mr. Backyard sells its sets on Amazon, Walmart, and Wayfair and will be expanding into Overstock, Houzz, Jet and Wayfair's subsidiary sites very shortly.
By selling the products directly to consumers, the sets cost a fraction of what the other retailers might charge while also upholding strict quality checks. In addition, Mr.Backyard furniture products offer 0% financing for up to 12 months on orders of $700+. To make matters even more enticing, the brand offered to assemble sets for free for residents of New Jersey, New York and Pennsylvania - whereas other retailers might charge extra for assembly.