Mr. Backyard Makes Affordable Handwoven Outdoor Furniture
Raza Rizvi — January 28, 2019 — Art & Design
References: mrbackyard & mrbackyard
A direct-to-consumer pricing model was the driving force behind the Mr. Backyard furniture startup -- which retails handwoven outdoor furniture that was built with longevity in mind. After being misled several times into buying sets that did not last through one full year without some kind of malfunction, the brand traveled to China and Indonesia to partner with manufacturers to get the best quality materials together to construct handwoven outdoor furniture sets. Now Mr. Backyard sells its sets on Amazon, Walmart, and Wayfair and will be expanding into Overstock, Houzz, Jet and Wayfair's subsidiary sites very shortly.
By selling the products directly to consumers, the sets cost a fraction of what the other retailers might charge while also upholding strict quality checks. In addition, Mr.Backyard furniture products offer 0% financing for up to 12 months on orders of $700+. To make matters even more enticing, the brand offered to assemble sets for free for residents of New Jersey, New York and Pennsylvania - whereas other retailers might charge extra for assembly.
By selling the products directly to consumers, the sets cost a fraction of what the other retailers might charge while also upholding strict quality checks. In addition, Mr.Backyard furniture products offer 0% financing for up to 12 months on orders of $700+. To make matters even more enticing, the brand offered to assemble sets for free for residents of New Jersey, New York and Pennsylvania - whereas other retailers might charge extra for assembly.
Trend Themes
1. Direct-to-consumer Pricing - Opportunity to disrupt traditional retail models by offering affordable products directly to consumers while maintaining quality standards.
2. Longevity-focused Construction - Opportunity to tap into the market for durable and long-lasting furniture by emphasizing quality materials and construction techniques.
3. 0% Financing Options - Opportunity to attract customers by offering flexible payment options, such as interest-free financing, for larger purchases.
Industry Implications
1. Retail - Opportunity for retailers to reconsider their pricing strategy and explore direct-to-consumer models to offer cost-effective products.
2. Furniture Manufacturing - Opportunity for furniture manufacturers to differentiate themselves by focusing on quality and durability to meet the demand for long-lasting products.
3. Financial Services - Opportunity for financial service providers to partner with retailers and offer attractive financing options to enhance customer experience and increase sales.
3
Score
Popularity
Activity
Freshness
