The Prada Spring/Summer 2019 collection goes against the grain when it comes to its menswear selection -- the luxury fashion house takes on new angles in re-creating signature silhouettes. The lookbook is shot by the talented Willy Vanderperre and the clothing spotlight bold prints. Specifically, the main design element highlight psychedelic graphics -- this decorates a plethora of sculptural pieces that excel with an explorative personality.
Some of the seasonal pieces are designed to boast laid-back shapes without losing its sleek sensibility, whilst others are completely elevated with captivating accessories. Some of the dramatic accessories include oversized hats, heavily printed bags, fun-shaped sunglasses, and more. The Prada Spring/Summer 2019 menswear collection is now available to shop online at Prada.
Image Credit: Willy Vanderperre
What's Driving This Trend
- Psychedelic Menswear
- Merging bold prints and sculptural silhouettes to create a personality-rich collection provides opportunities for a new wave of daring, eccentric brands.
- Explorative Accessories
- As demonstrated by heavily printed bags and fun-shaped sunglasses, investing in design-focused, statement accessories can elevate a collection and attract a new breed of fashion customers.
- Sleek Meets Laid-back Design
- There's an opportunity to blend versatility with high-end style, offering a point of difference in the menswear market, by providing pieces that sport laid-back shapes without losing their sleek sensibility.
Who This Affects Most
- Luxury Fashion
- By incorporating bold prints and sculptural silhouettes, luxury fashion brands can attract a new wave of daring, eccentric customers who crave an expressive aesthetic.
- Accessories
- There's an opportunity for accessories designers to cater to a fashion audience with statement bags and unique sunglasses that can upgrade and fully-style an outfit.
- Menswear Market
- Providing a blend of versatility with high-end style by creating menswear pieces that have sleek silhouettes but also laid-back shapes provides an opening for differentiation.
