DIY art has taken on a new twist as innovative companies look for ways to include the consumer in the design process rather than risk watching them create their own goods entirely. As designers have made it easier to engage with merchandise through interactive creation like doodling or sketching, they captivate the wave of DIYers who love putting their own flair and personality into their work.
This cluster examines some of the most recent innovations we've seen that encourage consumer design, be it through coloring in patterns on clothes, or decorating entire restaurants.
SCORE
4.7 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 79%
Activity 53%
Freshness 8%
