With a name like Bram Boo, how could this guy not be a designer? His work follows the lead of his doodles and sketches providing some edgy and unique shapes with multiple purposes and multi-configurations.
Bram Boo is from Belgium and loves to surprise the user by designing objects that are flexible to fill the space and needs of the moment.
Implications - The twig-inspired design concept has become extremely popular. It often gives off a playful, child-like feel that's fresh and nostalgic for consumers looking for something simple and fun at the same time. This quirky minimalistic approach can allow brands to inject a cheerful personality into pieces as a way of marketing to consumers who wish to take things less seriously.