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From Creative Denim Ads to Energy-Generating Fitness Clubs

 - Jun 14, 2013
From culturally creative denim ads to fitness clubs that generate electricity, these dance-inflected social enterprises take movement and incorporate it either into their practice from day to day or perhaps use it as a way to promote the brand. When it comes to the latter examples, there is firstly the Diesel and Edun collaboration that showcases the jean products and how it creates employment through a dance video. Secondly, North America's Mooncup, the social enterprise and feminine hygiene company, attempted to create a viral video incorporating a rap battle, which itself also attempted to fine-tuned a potential sloppy dance routine.

Other examples of dance-inflected social enterprises featured in this top list include drama companies as well as a fair trade record label based in West Africa.