Many people enjoy a good cup of coffee in the morning, but some people are just downright addicted to it.
The following cluster can help a person diagnose the extent of their coffee habit.
If you have several of the products listed in this cluster, or know someone who does, you (or they) may just be a coffee addict.
Implications - Caffeine is an integral part of today's chaotic society, with variations on the classic cup of coffee developing daily. These twists on the classic coffee are a testament to consumers' constant need for progression in all of their consumption habits, even with products that have become a staple in their day-to-day function.
SCORE
1.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 33%
Activity 12%
Freshness 8%
