Either chunky and metal or decorative and printed, this collection of chain link creations covers it all. The use of the chain link pattern serves a functional and aesthetic purpose. From chained high tops to chain link chairs, the motif appears in fashion, technology, design and more.
Whether it's protecting your house or stamped on a purse, chain link creations are surprisingly a part of many individuals' daily lives.
Implications - Youth consumers are attracted to an aesthetic that is rough around the edges and slightly imperfect. They are attracted to this aesthetic because they want to feel unique and not like the purchases are part of a mold. Companies should take this mindset into account when pitching products to this group.
SCORE
2.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
POPULARITY
Popularity 49%
Activity 23%
Freshness 8%
