Thorocraft Uses Chains to Set Itself Apart From Other Brands

 - Sep 19, 2009
References: thorocraft & hypebeast
To unveil their Spring 2010 Premier collection, Thoroughcraft came up with this idea of presenting three models of their shoes hooked up to chains. Merchandising classic products in an interesting way is a challenge for any retailer—especially since selling products is more about branding than the actual product these days.

The result is certainly makes their product stand out from the numerous other shoe offerings available on the market, both new and old. Thorocraft is created under the direction of Alex James.