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Chained-Up Shoe Ads

Thorocraft Uses Chains to Set Itself Apart From Other Brands

— September 19, 2009 — Fashion
To unveil their Spring 2010 Premier collection, Thoroughcraft came up with this idea of presenting three models of their shoes hooked up to chains. Merchandising classic products in an interesting way is a challenge for any retailer—especially since selling products is more about branding than the actual product these days.

The result is certainly makes their product stand out from the numerous other shoe offerings available on the market, both new and old. Thorocraft is created under the direction of Alex James.
Trend Themes
1. Chain-presented Products - The use of chains to display products is a disruptive innovation opportunity that can captivate consumer attention and differentiate brands.
2. Merchandising Innovation - Creating unique and interesting ways to showcase products presents a disruptive innovation opportunity for retailers to enhance brand perception and attract customers.
3. Branding Over Product - The shift towards emphasizing branding rather than the actual product presents a disruptive innovation opportunity for businesses to create compelling brand narratives and experiences.
Industry Implications
1. Footwear - The footwear industry can leverage chain-presented products as a disruptive innovation opportunity to differentiate their offerings and enhance brand visibility.
2. Retail - Merchandising innovation presents a disruptive innovation opportunity for the retail industry to create unique and engaging product displays that attract customers and increase sales.
3. Fashion - The fashion industry can capitalize on the shift towards branding over product by creating captivating brand narratives and experiences to disrupt the market and stand out from competitors.
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