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From Knuckleduster Handbags to Corkscrews

 - Jul 18, 2009   Updated: Mar 24 2011
Nothing says old-school badass like a pair of brass knuckles, and the designs in this slideshow prove how versatile these hand protectors are.

Take the coffee cups and handbags below, for example, which have been outfitted with brass knuckles instead of traditional handles. Even a tame umbrella and kitchen sponge get the gangster thug treatment.

Implications - With sayings like "good guys finish last," it's easy to understand why being a badass is an image people would like to embody. By toughening up products, companies can play up their level of "cool," which has an appeal to both male and female consumers. No one likes to be a weakling, so the goal should be to make your consumer feel strong and powerful.