There are so many ways to be obsessed with hair. From the latest cut, to being perfectly shaven, to only going to one over priced hairstylist, the possibilities are endless.
The following cluster looks at funny things that people have done with hair, whether it is on their head or otherwise.
Implications - Consumers are consistently restless with their own appearances. Many continue to seek ways to channel and express their individuality. Unlike other forms of self-modification -- tattoos, for instance -- changing one's hairstyle offers a non-permanent, yet effective, way to express oneself on whim. With shaving, coloring hair or taking on an exaggerated style, anyone can look unique and different -- but go back to looking "normal" should they want to.
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
