When it comes to autumn beverages, you might be thinking of the infamous PSL (pumpkin spice latte), and while a few variations on this fall classic are included you're also going to find a number of different options to help you accept and embrace sweater weather. Seasonal products have evolved from being something that consumers are looking to use or display to being something they connect directly to food or drink.
As such, autumn beverages include things like spiced beer, pumpkin smoothies and Halloween-themed sodas, which all look to capitalize on one of our favorite seasons. Lighter than varieties you'd find in winter, these autumn beverages are just the ticket for when you're ready to accept that summer is indeed over.
SCORE
2.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 31%
Activity 24%
Freshness 8%
