There has been recent news that Jennifer Lopez has been dropped from Sony’s record label. Usually an artist getting removed from a record company’s label is devastating news, but that’s only if your sole commodity is music.
However, with numerous Jennifer Lopez product lines around in the market, I don’t think Lopez has to worry about music revenue. That is why I present these 23 celebrity-endorsed items to showcase that musicians really don’t need to make music once they’re famous. They just have to hock a product.
SCORE
4.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
POPULARITY
Popularity 74%
Activity 53%
Freshness 8%
