The Nikon TV commercials starring Ashton Kutcher were launched yesterday nation wide. The commercials, reportedly, will be shown in trendy locales such as boutiques, hotels and upscale stores.
"The campaign highlights the exquisite styling, fashionable colors, simplicity and great performance of Nikon's Style series compact digital cameras," says I4U News.
Implications - Crowded markets means brands must grab consumer attention any way they can. Celebrities are still a go-to for brands hoping to engage adoring fans. As consumers continue to idolize celebrities and take to heart what they say, do or wear, using a celebrity spokesperson to promote a brand's products continues to be an effective method in any marketing plan.