As Valentine's day approaches, you can see the color red everywhere. There are red roses, red hearts, and red lingerie, just to mention a few. What is it about the color red that adds that extra punch and intrigue to everything? The color red is associated with lust, passion, love, and beauty, but it is also associated with guilt, sin and anger, it is often connected with blood or sex.
Who can forget the movie, "The Lady in Red", the song "Little Red Corvette" or the expression "Seeing Red?" Red catches people's attention, it can be used in a negative way to indicate danger and emergency (the STOP sign), or in a positive way, as in advertising to gain attention. Take a look at the (RED) campaign which helps raise funds for AIDS research by selling "red" products. Several studies have shown that the color red evokes the strongest reaction than any other color.
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