There is no denying that hip hop culture is a strong force in our time.
It started out with music, but has since begun to infiltrate other areas of life. It is now more of a lifestyle than just a simple music genre.
The following cluster looks at daily life happenings with a hip hop twist.
Implications - Ever since hip hop first broke on to the scene in the late eighties, it has proven to be a genre that has only grown in influence over the years. Without a doubt, as youth culture continues to play a dominant role in the marketplace this pervasive cultural force will continue to shape and influence the path of youth-savvy companies small and large.
SCORE
2.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Alpha
- Gen X
- Gen Z (primary audience)
- Millennial (primary audience)
POPULARITY
Popularity 47%
Activity 12%
Freshness 8%
