For centuries, lipstick has been used by women--and lately, men as well. Cleopatra had her lipstick made from a base of ants and crushed carmine beetles, which gave the cosmetic a deep red pigment. From Sophia Loren to Angelie Jolie, would we really remember their lips if not with the help of a great lipstick?
Implications - Throughout the years, lipstick has become much more than a cosmetic enhancement. Celebrities like Marilyn Monroe and Sophia Loren have solidified this pout pigment a symbol of sensuality, femininity and general beauty. Thus, the lipstick tube and kiss marks are being used in jewelry, fashion, and the branding of any other product looking to reach women.
SCORE
3.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 70%
Activity 33%
Freshness 8%
