Vijay Govindarajan Vijay Govindarajan Keynotes

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Vijay Govindarajan Discusses Equalizing the Economic Playing Field

 - Mar 30, 2012
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Vijay Govindarajan has stood as a full-time or honorary professor at several prestigious universities and internationally recognized institutions. He has written several books, including ‘The Quest for Global Dominance.’

Govindarajan has a contemporary insight on global economics. His dynamic presentation introduces the concept of 'Reverse Innovation.' He explains that innovation is happening in rich countries, which are in turn, selling these products in poor countries. This process should be reversed to equalize the international corporate playing field.

Rich countries have immense buying power and a huge need for consumer good. If poorer countries began innovating and creating manufactured goods, wealth could be redistributed. The United Nations and government organizations could implement such tactics, and allow for such nations to become more independent. While the idea is 'Reverse Innovation' is a simple one, it could cause a huge impact on the global economy.