Rowan Gibson is an innovation guru and has become notorious in the international business world as one of the top consultants. Gibson co-founded an online community portal for leaders and practitioners of creative business tactics, innovationexcellence.com. The website has gained a global following, boasting users from over 150 countries.
Gibson argues that in order to become more creative, you must adopt a fresh perspective. There are four lenses in terms of innovation: challenges orthodoxes, harnessing trends, leveraging resources and understanding needs. This simple yet thorough approach to innovation outlines the necessary steps for businesses to stay on the cutting edge of competition. Businesses must begin breaking away from traditional senses of structure, and move towards model based on accelerating and utilizing changes.