Joe Calloway is an internationally acclaimed consultant and business coach. He has developed several successful models for innovation in cultural management. Not surprisingly, Joe Calloway was inducted into the Speakers Hall of Fame. This engaging speech challenges the audience to create a memorable brand.
Differentiating your business from the competition can be the key to loyal customers and dynamic marketing. When branding a company, the business should even be considered within the same category as competitors within the field. Part of this process is branding customer service, allowing for healthy and real relationships to be developed between the people using the business or product. In prioritizing customers, the forward-thinking environment and service will become viral.