Vijay Govindarajan, armed with an impressive repertoire of essays, became an internationally sought instructor. Through his experience teaching on an international level, he has gained a modern insight on the global economy. His energy and passion for equality of international living standards and standarization of wealth is engaging and informative.
Govindarajan discusses the concept of reverse innovation with genuine excitement. He explains that, historically, major companies have innovated in rich countries like America. While objects are manufactured in wealthy countries, the products move on to be sold to poor countries. The concept of reverse innovation is conducting business in the direct opposite process from this. Govindarajan explains the logics of the concept; he says a rich man has a car, and a poor man wants a car. In reversing the process of innovation, wealth can be better distributed.