John Gerzema is a highly sought-after keynote speaker and business analyst. He is a professor who lectures on consumerism at the Columbia Business School and MIT Sloan School of Business. This engaging speech explores the benefits of the current recession.
Gerzema boldly argues that post-crisis consumers will affect the business world more than they have in recent history. He goes so far as saying that the recent great recession was the best thing to ever happen to the United States. The value invested into the consumers will create a competitive advantage for those businesses willing to adapt. The marketing angle has completely shifted to benefit the customer, incorporating such interactive platforms as social media and crowd sourcing.