For individuals to take a certain course of action, they must first posses an understanding of what their action are going to entail, so says Barry Schwartz in his idea formation speech.
The impact of change is never given any real thought, according to Schwartz. The way people understand concepts is shaped how people are able to fully comprehend ideas that encompass those subject matters. Ideas and solutions that don't work effectively greatly hinder the chance for success.
Another aspect that affects how individuals go about addressing issues is because of incentives. The opportunity of reward is given precedence in most cases, because society has conditioned people into thinking that performing a particular set of tasks should be reciprocated. People have created an environment where rewards are a prerequisite.