Chunka Mui is the managing director of the Devil's Advocate Group, a consulting company, in addition to his speaker career and work as an author. His energetic approach to science and communication allow for a memorable and effective presentation. Mui discusses the art of decision-making, arguing that reaching consensus should be a slow, and therefore thorough, process.
According to Mui, each different point of view shared by a team should be outlined beyond biases and fully weighted as an option during a concrete decision-making process. This structured approach to addressing decision-making is an optimal way to ensure progress and saving valuable time and money for a company. Also, inclusive brainstorming allows for riskier ideas and more innovative thought processes.