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3D Concrete Watches

22 Design Studio's Timepiece Merges Time and Space

— January 7, 2019 — Art & Design
Blurring the line between timepiece and art piece, this concrete watch by 22 Design Studio refines the essence of concrete crafting skills, creating a fascinating design that transcends time and space.

Time is intangible, abstract and relative. It’s a vague concept defined by human perception. 22 Design Studio’s concrete design visualizes the notion of time, giving it depth, width and structure. For the first time ever, we are able to witness the passing of time in a three-dimensional fashion, right on our wrists.

The watch hands extend from the bottom and turn a dramatic 90-degree angle to indicate the time. Cured concrete forms the spiral stair-shaped dial, which vanishes into the darkness the deeper it goes, serving as a constant reminder that time does not go backward. The passing of the hands across the dial creates a unique play of light and shadow.

The bezel of the rim and date indicator is polished to a mirror finish, giving the watch a sleek and clean look. The hex nut-inspired crown gives a touch of an industrial vibe to the overall design of the watch.
Trend Themes
1. Concrete Watches - There is an opportunity for developing a trend towards integrating elements of durability and strength into fashion and accessories.
2. 3D Timepieces - Manufacturers could explore the integration of 3D printing technology to design unique, visually-appealing watches.
3. Concrete Crafting - The trend of artistic expression using concrete has strong potential for growth in the design and architecture industries.
Industry Implications
1. Fashion - The trend in concrete watches offers an opportunity for fashion companies to incorporate new and unconventional materials into their product line.
2. Luxury Goods - The trend of concrete crafted watches presents an opportunity for luxury goods companies to offer unique, high-end products that are visually appealing and highly durable.
3. Product Design - The trend of 3D printed, concrete watches represents a disruptive innovation opportunity in product design and manufacturing.
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