URWERK, a Swiss watchmaker known for its boundary-pushing designs, has unveiled the 'UR-112 AGGREGAT,' a faceless timepiece that uses a series of rotating aluminum prisms to tell time.
Using a one-of-kind movement, the UR-112 displays hours on the right side of the watch case and minutes on the left. Additional information can be viewed underneath the watch's spring-loaded shroud, which can be opened via the click of a button, revealing the unit's 48-hour power reserve and silicon seconds wheel.
“From a single source of energy, we power all displays and mechanisms of this UR-112," said URWERK's co-founder, Felix Baumgartner, explaining how the unit's one-of-kind "planetary system" works. The UR-112 is being distributed as a total of just 25 units, making it an incredibly rare collector's item.
Image Credit: URWERK
What Makes This Trend Stand Out
- Faceless Timepieces
- Opportunity to explore unconventional and unique ways to display time, revolutionizing the traditional watch industry.
- One-of-a-kind Movements
- Opportunity to develop innovative and exclusive movements that take watchmaking to the next level.
- Limited Edition Luxury Watches
- Opportunity to create custom and ultra-exclusive pieces that cater to a niche clientele, creating a new market segment.
Sectors Adopting This
- Watchmaking
- Innovation opportunities include using new materials and novel mechanisms to create exclusive timepieces that defy convention and push boundaries.
- Luxury Goods
- Opportunity to cater to the growing demand for ultra-exclusive, high-end luxury goods and redefine traditional notions of exclusivity and luxury.
- Collectibles
- Opportunity to create limited-edition, one-of-a-kind luxury watches that become highly coveted collectors' items, tapping into a market of collectors and enthusiasts.
