Gucci & Schlesinger Designed a Dreamy Limited-Edition Art Book
From the ultra-luxurious and experimental ArtLab to the sizable Renaissance-inspired mural promotion, Gucci continuous to strengthen the relationship between creative expression and its brand image with a limited-edition art book. The luxe label collaborated with London's IDEA and photographer Peter Schlesinger to make the print masterpiece a reality.
The imagery connects the Pre-Fall 2018 collection to the overtly romantic landscapes of Rome and the films of Dario Argento. The limited-edition art book is dubbed 'Disturbia' and creates a very strong connection between print culture, fashion, film and architecture. Accentuating the structural formations of the Italian city, the soon-to-be-launched publication offers excerpts from the 1980s film Inferno to complement the visual stimuli from Gucci's tailored silhouettes and robust prints.
Photo Credits: Peter Schlesinger
The imagery connects the Pre-Fall 2018 collection to the overtly romantic landscapes of Rome and the films of Dario Argento. The limited-edition art book is dubbed 'Disturbia' and creates a very strong connection between print culture, fashion, film and architecture. Accentuating the structural formations of the Italian city, the soon-to-be-launched publication offers excerpts from the 1980s film Inferno to complement the visual stimuli from Gucci's tailored silhouettes and robust prints.
Photo Credits: Peter Schlesinger
Trend Themes
1. Art Book Collaborations - Opportunity for luxury fashion brands to collaborate with artists and photographers to create limited-edition art books that combine print culture, fashion, film, and architecture.
2. Fashion-print Crossovers - Emerging trend of incorporating film stills and architectural influences into fashion designs and prints, creating a strong connection with print culture and visual stimuli.
3. Luxury Branding Through Art - Creation of exclusive art books that strengthen the relationship between luxury fashion brands and creative expression, enhancing brand image and appeal.
Industry Implications
1. Luxury Fashion - Opportunity for luxury fashion brands to collaborate with artists and photographers to create limited-edition art books that combine print culture, fashion, film, and architecture.
2. Publishing - Emerging trend of incorporating film stills and architectural influences into fashion designs and prints, creating a strong connection with print culture and visual stimuli.
3. Art Galleries - Creation of exclusive art books allows luxury fashion brands to strengthen their presence in art galleries and museums, attracting art enthusiasts and expanding audience reach.
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