These online community talks discuss the ways groups of people who may not live within any kind of physical proximity to each other can come together and why this is beneficial for the people themselves as well as businesses.
The John Green keynote on business describes different metrics to measure success with. The author and Internet content creator explains why building authentic online communities made up of passionate individuals is more important than focusing on ad revenue or numbers. In his online anonymity speech, Christopher Poole discusses 4chan and emphasizes the importance of maintaining a website where people can speak freely. Jeff Jarvis explains why business transparency online is necessary from an ethics point of view.
The online community talks are relevant not just for people looking to start their own YouTube channel or something similar, but for companies building a presence online looking to engage with their customers.
15 Online Community Talks
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The Future of Marketing
Authentic Online Communities
Social Staying Power
The Economy of Collaborative Consumption