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From Forming Rational Perceptions to Self-Induced Poor Choices

 - Apr 18, 2013
These decision making speeches offer scientific explanations for the process of making choices among humans. Featuring a number of well-known psychologists and behavioral economists like Dan Ariely and Daniel Goldstein, these speeches discuss research, specific studies and also offer tips for helping people make smarter decisions in the future.

Sheena Iyengar is a choice expert and her keynote breaks down the process of decision making into four steps.To make a complex decision more simple, one can cut, concretize, categorize and condition. In doing so, certain choices will be more obviously beneficial or not.

In Dan Ariely's speech, the behavioral economist advises people against following their intuition. Many people rely on "following their gut" when making important life decisions, but he describes this type of behavior as irrational and high-risk. People often don't understand their own preferences or what it is they want, so by following their intuition, end up in unfavorable circumstances.

These decision making speeches offer both educational and eye-opening ideas and research on how complex the act of deciding really is.