While virtual tasting experiences were popularized during the pandemic, this mode of product presentation seems to be here to stay as brands have realized that they can increase the reach of their offerings. On the consumer side, the experience is convenient and comfortable too.
Corto Olive Oil, a California-based brand that is family-owned, lures individuals in with a virtual tasting experience of its own. This one is guided, establishing a stronger connection between the brand and its target audience. Corto Olive Oil invites you to join a certified olive oil expert as they highlight 'the importance of freshness in olive oil" and narrate the experience of tasting it with educational facts. The virtual tasting experience, of course, comes with a personal tasting kit that is "carefully curated to demonstrate how to detect quality and flavor in olive oil."
Virtual Oil Tasting Experiences
Corto Lures Consumers in with a Virtual Tasting Experience
Trend Themes
1. Virtual Product Tasting - Brands can create virtual tasting experiences for their products, increasing product reach and convenience for consumers.
2. Guided Product Experience - Guided product experiences, like Corto Olive Oil's virtual tasting experience, can establish stronger connections between brands and their target audiences.
3. Personalized Tasting Kits - Creating personalized tasting kits to accompany virtual tasting experiences can help demonstrate product quality and flavor to consumers.
Industry Implications
1. Food and Beverage - Food and beverage companies can create virtual tasting experiences and personalized tasting kits to showcase their products to a wider audience in a convenient and interactive way.
2. Hospitality - Hotels and resorts can offer virtual tasting experiences for guests, providing them with unique and educational experiences without having to leave their rooms.
3. Tourism - Travel companies can create virtual tasting experiences that feature local cuisines and products, giving tourists a taste of the local culture before they arrive at their destination.