New York City-based contemporary artist Daniel Arsham works in collaboration with both Porsche and Madala Club for Singapore Art Week this year to unveil the VEILED PORSCHE structure. It is a design project that celebrates the vehicle manufacturer and highlights the classic Porsche 930 Turbo car, which was in production from 1974 to 1989.
The classic car is seen designed in a baby blue color as a nod to the original construction seen detailed down to the accents as well. The small-scale design sees a flower car that is frozen in mid-air, which is true to the design language of Arsham. All of the pieces are numbered individually and it is delivered in a unique branding boxing and weights about 7.3 kilograms.
Dynamic Car-Themed Structures
Daniel Arsham Presents the New VEILED PORSCHE 930 Turbo
Trend Themes
1. Art-inspired Design Collaborations - Creating partnerships between artists and leading brands or companies to create limited edition or exclusive designs can disrupt traditional product offerings and appeal to new audiences.
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3. Modernizing Classic Designs - Upgrading iconic or retro designs with modern elements can attract younger or nostalgic audiences, reimagining traditional products or concepts for contemporary markets.
Industry Implications
1. Automotive - Collaborating with artists or designers to create exclusive or limited-edition vehicle designs can help automotive companies stand out, while appealing to art and design enthusiasts.
2. Luxury Goods - Partnering with notable artists for unique or limited-edition products can differentiate luxury brands, generate excitement and exclusivity, and increase perceived value and desirability.
3. Event Planning - Incorporating well-designed sculptures or installations into events can create engaging and memorable experiences for attendees, differentiating events from competitors and offering new branding opportunities for businesses.