Texas-based spirit maker Tito’s Handmade Vodka, has launched a new holiday-themed bottle that will be delivered dressed in an "ugly sweater." The limited-edition packaging supports Tito's annual 'Ugly Sweater' campaign, which features a complete clothing collection consisting of sweaters, beanies, scarves, and even apparel for dogs.
"The focus is to get everybody on board with the ugly sweater programme for the holidays," said Tito's International Managing Director, John McDonnell. The newly launched bottle will remain a travel retail exclusive and is currently only available for purchase in Cannes, France.
That being said, the company plans to begin selling the knit sweater-covered bottles in several international airports. Overall, Tito's hopes that the playful packaging innovation will draw attention to the brand during the upcoming holiday season.
Ugly Sweater Vodka Bottles
Tito's Launches a Limited Edition Vodka Dressed in a Christmas Sweater
Trend Themes
1. Holiday-themed Packaging - Other alcohol brands can create limited edition holiday themed packaging to draw in customers during the holiday season.
2. Brand Apparel Collection - Brands of all kinds should consider creating a clothing collection to accompany their products and further promote brand loyalty.
3. Travel Retail Exclusives - Creating products for travel retail that can only be purchased in certain locations can create a sense of exclusivity and encourage travelers to purchase.
Industry Implications
1. Alcohol - Other alcohol brands can take advantage of the holiday season by creating limited edition packaging to increase sales.
2. Fashion - Brands in the fashion industry should consider creating clothing collections to promote brand loyalty and increase visibility.
3. Travel Retail - Travel retail can benefit from exclusives that can only be purchased at certain locations, encouraging travelers to make purchases at the airport.