Chickpeas, carrots, sweet potatoes and peas are the nutritious, plant-based ingredients that come together to form Biena Snacks' new Tasty Thins. These low-calorie crisps can be found in several varieties, including Hawaiian BBQ, Tuscan Herb and classic Sea Salt.
Poorvi Patodia, founder and chief executive officer of Biena Snacks, says "When you look at what health-conscious shoppers want in the foods they’re eating, it’s very simple. They’re looking for easy ways to eat more veggies, and they’re struggling with the small portion sizes in snacks." The healthy snack brand saw an opportunity to better serve its target consumers by creating crisps that are nutrient-dense and ready for snacking with 30-plus crisps in each serving.
Low-Calorie Chickpea Crisps
Nutrient-Dense Tasty Thins Have 30-Plus Crisps in Each Serving
Trend Themes
1. Plant-based Snacks - Disruptive innovation opportunity in creating plant-based snacks that are healthy and flavorful for health-conscious consumers.
2. Low-calorie Snacks - Opportunity to create low-calorie snacks with high nutritional value for the busy and health-conscious consumers looking for easy snacking options.
3. Nutrient-dense Foods - Opportunity to develop nutrient-dense foods that are tasty and convenient for consumers who want to eat more vegetables but struggle with small portion sizes.
Industry Implications
1. Healthy Snack Industry - Disruptive innovation opportunity in the healthy snack industry by creating nutrient-dense, plant-based, low-calorie snacks with unique and delicious flavors.
2. Convenience Food Industry - Opportunity in the convenience food industry to target health-conscious consumers looking for easy and healthy snacking options that fit their busy lifestyles.
3. Functional Foods Industry - Opportunity to innovatively strategize and develop functional foods in line with health and wellness trends for consumers looking for a more nutritious snacking experience.