Chester’s Chicken is giving its existing flavors some competition with the debut of new Sweet Chili Chicken Bites.
This fall, Chester’s Chicken will be hosting what it's calling the 'Battle of the Bites.' This flavor showdown will pit the new Sweet Chili Chicken Bites against the brand's reigning champ, Honey Stung Chicken Bites. To sample each flavor and ultimately decide on a champion, fans can order the new Chicken Bites Combo. This combo features Chester’s tender, marinated breast chunks coated in your choice of sauce: Frank’s RedHot Stingin’ Honey Garlic or the new Frank’s RedHot Sweet Chili sauce. Alongside eight Chicken Bites, the combo also includes your choice of two sauce flavors, a small side, and a honey butter biscuit.
Bite-Sized Sweet Chili Chicken
New Sweet Chili Chicken Bites Have Arrived at Chester’s Chicken
Trend Themes
1. Battle of the Bites - Chester's Chicken hosts a flavor showdown between Sweet Chili Chicken Bites and Honey Stung Chicken Bites, allowing fans to sample each and decide on a champion.
2. Chicken Bites Combo - Chester's Chicken introduces a combo featuring tender, marinated breast chunks coated in a choice of Frank's RedHot Stingin' Honey Garlic or Frank's RedHot Sweet Chili sauce, along with sauce flavors, a small side, and a honey butter biscuit.
3. New Sauce Flavor - Chester's Chicken adds a new Frank's RedHot Sweet Chili sauce option to their lineup, providing customers with a different and unique flavor experience.
Industry Implications
1. Fast Food - The introduction of new chicken bite flavors and the flavor showdown initiative by Chester's Chicken creates opportunities for fast food chains to innovate and offer their own unique flavor competitions.
2. Restaurant Chains - Chester's Chicken's Chicken Bites Combo provides inspiration for other restaurant chains to create combo options that allow customers to customize their meals with different sauce flavors and sides.
3. Food Manufacturing - The launch of a new sauce flavor by Chester's Chicken highlights the potential for food manufacturing companies to create and market innovative sauce options that can enhance the taste of various food products.