The Voortman Super Grains cookies are launching from the bakery brand to provide consumers with a way to indulge their sweet tooth without the need to do any of the preparation themselves from home. The cookies are positioned as a better-for-you treat options that is achieved with a mix of grains including 60% whole grains such as wheat, oats, buckwheat and rye. The cookies are also fresh from artificial flavors, artificial colors and even high-fructose corn syrup.
The Voortman Super Grains cookies are being launched by the brand in both the US and Canadian markets in two flavors to start including Banana Chocolate Chip and Blueberry. The cookies are branded in a way to highlight their benefits and the authentic nature of the baked good product.
Better-for-Your Whole Grain Cookies
The Voortman Super Grains Cookies are a Permissible Indulgence
Trend Themes
1. Whole Grain Snacks - Offering whole grain snacks for guilt-free indulgence is a trend that opens up opportunities for innovative products and marketing strategies.
2. Clean Label Products - The demand for clean label products, free from artificial colors, flavors and high-fructose corn syrup is a trend that can drive innovation in the food industry.
3. Authentic Branding - Authentic branding and transparent messaging can resonate with health-conscious consumers seeking to make informed and responsible choices about their food consumption.
Industry Implications
1. Bakery - The bakery industry can capitalize on the trend of whole grain snacks by developing products that cater to different dietary needs and preferences.
2. Healthy Snacks - The healthy snacks market can benefit from the trend of clean label products by offering innovative options that are both tasty and nutritious.
3. Marketing - The marketing industry can leverage the trend of authentic branding by developing strategies that highlight product benefits and create consumer trust and loyalty.