Subway Eat Fresh Refreshed welcomed the largest and most extensive update in the American fast food restaurant franchise's history and with it, the first never-ending campaign. Starring sports legends from around the world, the campaign features one ad that leads into the next, creating binge-worthy content that keeps viewers hooked.
Viewers will see the familiar faces of people like seven-time NBA All-Star and two-time NBA MVP Stephen Curry, 23-time Grand Slam Tennis Champion and entrepreneur Serena Williams, and seven-time Super Bowl Champion and entrepreneur Tom Brady. Highlighting the many new menu improvements that have been made, the sports legends share a story that carries across multiple formats. Too Much For One Spokesperson 2 leaves viewers hanging just when Williams is just about to suggest what one of the new breads will go well with.
Never-Ending Sandwich Ads
The Subway Eat Fresh Refresh Ads Lead One into Another
Trend Themes
1. Never-ending Campaigns - Creating campaigns that link ads together to create binge-worthy content can increase audience engagement and provide new opportunities to showcase new products or services.
2. Celebrities and Influencers as Spokespeople - Featuring well-known figures from a variety of industries in advertising campaigns can create buzz and increase brand recognition.
3. Menu Improvements - Continually updating and improving menus can entice both new and returning customers to try new products and increase sales.
Industry Implications
1. Fast Food - Fast food chains can utilize never-ending campaigns and celebrity/influencer spokespeople to attract customers and promote new menu items.
2. Sports and Athleisure - Sports and athleisure companies can partner with celebrities and influencers to create advertising campaigns that cater to their target audience.
3. Advertising and Marketing - Marketing firms can capitalize on the growing trend of interlinking ads and celebrity spokespeople to provide creative and innovative campaigns for their clients.