The Squeaky Bean Heat & Eat range is being launched in the UK as a lineup of meals for consumers to pick up that are ready to be warmed up and enjoyed at their leisure. The meals include the Squeaky Bean Tandoori Chicken Style Pieces and the Squeaky Bean Seasoned Chicken Style Pieces, which are crafted with a blend of premium ingredients. Each of the meals are 100% vegan and boast recipes that are both low in saturated fat and high in protein.
Brand Manager Rebecca Youseman spoke on the Squeaky Bean Heat & Eat range saying, "At Squeaky Bean we’ve perfected tasty textures that hit the spot in those fridge to face moments with our ready-to-eat range. However, when our fans said they wanted to cook with Squeaky, not just snack on it, we knew we had to listen!"
Heat-and-Eat Vegan Meals
The Squeaky Bean Heat & Eat Range Includes Two Options
Trend Themes
1. Heat-and-eat Vegan Meals - The trend of convenient, ready-to-eat vegan meals is rising, providing an opportunity for disruptive innovation in plant-based food industry.
2. Premium Vegan Ingredients - Consumers are seeking vegan meals crafted with premium ingredients, signifying a need for innovative, high-quality plant-based options.
3. Low Saturated Fat, High Protein Recipes - The trend of consumers seeking healthy meal options has boosted demand for low saturated fat, high protein vegan dishes, creating a need for innovative plant-based protein sources.
Industry Implications
1. Plant-based Food Industry - The plant-based food industry has a chance to innovate by offering convenient, high-quality, and healthy vegan meals that cater to consumers' changing dietary preferences.
2. Food Delivery Industry - The food delivery industry can capitalise on the popularity of ready-to-eat vegan meals by offering quick delivery services, tapping into the convenience factor.
3. Supermarkets and Grocery Stores - Supermarkets and grocery stores have an opportunity to attract health-conscious vegans by offering a wide range of low saturated fat, high protein vegan meals, and ingredients.