Spindrift is introducing Spiked Strawberry Lemonade as the 21+ adult version of its fan-favorite sparkling lemonade and it satisfies thirst for a classic summertime refreshment without the added sugar or synthetic sweeteners. This conveniently canned beverage is made with real fruit and it offers a clean experience of sparkling water. "Sparkling water at its core is unsweetened, clean, refreshing, and easy to understand," says Bill Creelman, CEO and founder of Spindrift, "Hard seltzer and hard lemonade have migrated away from the promise of sparkling water and become sugary and artificial-tasting."
With this new release, the current consumer demand for nostalgic, better-for-you lemonade beverages converges with the popularity of sparkling water. This summer, consumers are looking for beverages that will help them strike a balance between indulgence and wellness, as well as a preference for unique and innovative yet familiar flavor combinations.
Spiked Sparkling Lemonades
Spiked Strawberry Lemonade is Clean, Nostalgic & Free from Added Sugar
Trend Themes
1. Clean Label - Businesses in the beverage industry can invest in clean label products like Spiked Strawberry Lemonade.
2. Better-for-you Drinks - The trend for better-for-you drinks is a growth opportunity for innovative products like Spiked Strawberry Lemonade.
3. Unique Flavor Combinations - There is an opportunity for businesses to create unique flavor combinations in the beverage industry like Spiked Strawberry Lemonade.
Industry Implications
1. Beverage - The beverage industry can innovate by creating products like Spiked Strawberry Lemonade which cater to consumers looking for better-for-you yet indulgent drinks.
2. Alcohol - The alcohol industry can invest in creating clean, nostalgic, and sugar-free beverages like Spiked Strawberry Lemonade.
3. Health and Wellness - The health and wellness industry can collaborate with beverage companies to create innovative and better-for-you drink options like Spiked Strawberry Lemonade.