Local design studio Fabled Studio designs the interior space for the Socca restaurant in London. It is defined by a series of hand-painted murals that capture the French Riviera. Co-founder of the studio Tom Strother describes the restaurant as "a pocket of Southern France in Mayfair," and explains that "Both the menu and the interior are inspired by the Côte d'Azur and Nice. They have a laidback attitude but with French finesse."
The studio restores the original terracotta tiles on the facade and also maintains the original ceiling moldings as well. Starting with the main dining area, which is dubbed the grand salon, is adorned with wooden paneling at the lower sections and the upper area has a warm tonal stucco finish. The murals are done by artist Mark Sands which are informed by Raoul Dufy's depictions of Nice.
Southern France-Inspired Restaurants
Fabled Studio Presents the New Socca Restaurant Design
Trend Themes
1. French Riviera-inspired Design - Opportunity for restaurants and hospitality spaces to create immersive experiences by incorporating Southern France-inspired elements into their interior designs.
2. Hand-painted Murals - Opportunity for artists and designers to collaborate with restaurants and create custom hand-painted murals that serve as focal points and capture a specific ambiance.
3. Laidback Luxury - Opportunity for luxury brands in various industries, such as fashion, beauty, and home decor, to adopt a laidback aesthetic with French finesse to cater to consumers seeking a blend of relaxation and sophistication.
Industry Implications
1. Hospitality - Disruptive innovation opportunity for hospitality businesses to create unique and immersive dining experiences by incorporating Southern France-inspired elements into their restaurant designs.
2. Art and Design - Opportunity for artists and designers to collaborate with restaurants and hospitality spaces in creating custom hand-painted murals that elevate the ambiance and provide a unique visual experience.
3. Luxury - Disruptive innovation opportunity for luxury brands in fashion, beauty, and home decor to tap into the trend of laidback luxury by offering products and experiences that embody a blend of relaxation and sophistication inspired by the French Riviera.