Just in time for the holidays, many brands are launching campaigns to celebrate, including the Snowfall campaign by the American Red Cross. The advert, which is created with the help of advertising agency BBDO New York and directed by Partizan's Martin Stirling. It starts with a little girl with a dream of seeing snow, and she eventually gets her to wish.
She finds out that the flake that lands on the palm of her hand is not cold. She learns that the 'snow' she believed she saw is actually ash from her neighbor's house that has unfortunately been engulfed in flames. The campaign is a PSA, reminding those that "disasters don’t take a break during the holidays."
Unpredictable Festive Ad Campaigns
The American Red Cross Launches the New Snowfall Campaign
Trend Themes
1. Festive Ad Campaigns - There is an opportunity for brands to create emotionally impactful ad campaigns during the holiday season to build brand loyalty and connect with consumers on an emotional level.
2. PSA Campaigns - Brands can use the power of advertising to raise awareness about important issues and educate the public, creating a positive impact on society and building brand reputation.
3. Unpredictable Advertising - By creating unpredictable ad campaigns, brands have the opportunity to capture the attention of their audience and create a memorable experience that drives engagement and brand recall.
Industry Implications
1. Nonprofit Organizations - Nonprofit organizations can create impactful PSA campaigns that raise awareness and drive donations for their cause, while also building a positive brand image.
2. Advertising Agencies - Advertising agencies can use their creativity to craft emotionally impactful and unpredictable ad campaigns that capture the attention of audiences and drive engagement for their clients.
3. Consumer Goods - Consumer goods companies can create festive ad campaigns to build brand loyalty and capture consumer attention during the holiday season, driving sales and creating positive associations with their brand.