Popularized as the "sleepy girl mocktail" on TikTok, this non-alcoholic nighttime concoction is made by combining tart cherry juice with sparkling water and magnesium for an extra dose of sleep support. Tart cherry juice is not just the flavorful base of this bedtime beverage, it is a functional one since tart cherries are rich in the amino acid tryptophan, which gets converted to serotonin—a neurotransmitter that boosts relaxation. In fact, tart cherry juice has been proven to positively impact sleep duration and quality in studies.
As consumers continue to prioritize sleep as a key aspect of their self-care routines, they are exploring sleep-supporting snacks and beverages with potent ingredients that help to support rest and relaxation, as well as healthy rituals for the mind and body before bed.
Sleep-Supporting Mocktails
The "Sleepy Girl Mocktail" Combines is Made with Tart Cherry Juice
Trend Themes
1. Sleep-supporting Beverages - There is an increasing trend of consumers seeking out non-alcoholic nighttime concoctions made with functional ingredients that aid sleep.
2. Tart Cherry Juice - Tart cherry juice is becoming a popular ingredient in sleep-supporting beverages due to its amino acid tryptophan content, which gets converted to serotonin.
3. Healthy Sleep Rituals - Consumers are prioritizing creating healthy rituals for the mind and body before bed to support rest and relaxation.
Industry Implications
1. Beverage Industry - The trend of sleep-supporting beverages presents an opportunity for beverage companies to innovate with functional ingredients and non-alcoholic nighttime concoctions.
2. Sleep Industry - As consumers prioritize sleep as a key aspect of their self-care routines, the sleep industry can expand to offer products and services that support healthy sleep rituals such as sleep-supporting snacks and beverages.
3. Personal Care Industry - The trend of healthy sleep rituals presents an opportunity for the personal care industry to innovate with products that aid relaxation before bed and promote healthy sleep habits.