SKYY Vodka & Soda is a new ready-to-drink (RTD) product from the spirit brand that's crafted with taste, quality and convenience in mind to help consumers enjoy a premium refreshment at their leisure. The canned cocktails are crafted with the brand's signature vodka along with soda and premium natural flavors to give each one a refreshing profile. The drinks come in two flavors including Lime & Mint and Lemon & Elderflower, which come in at 90-calories each and have a 4% ABV while also being suitable for vegan consumers.
Senior Category Director of Campari America Mark Watson spoke on the new SKYY Vodka & Soda saying, "We continue to take the necessary steps to perfect our products across the entire SKYY portfolio – from identifying the best tasting flavour combinations, to ensuring the effervescence of the soda in our RTD’s is just right."
Citrusy Branded Spirit Cocktails
SKYY Vodka & Soda Comes in Two Flavor Options
Trend Themes
1. Premium RTD Beverages - The rise of premium RTD beverages like SKYY Vodka & Soda caters to consumers seeking convenience without compromising on taste or quality.
2. Natural Flavor Infusions - Innovations in natural flavor infusions for canned cocktails, such as Lime & Mint and Lemon & Elderflower, offer refreshing options to health-conscious individuals.
3. Vegan-friendly Alcoholic Drinks - The development of vegan-friendly RTD alcoholic drinks taps into the growing demand for plant-based options in the beverage industry.
Industry Implications
1. Alcoholic Beverage - The alcoholic beverage industry is ripe for disruptive innovation with the introduction of premium RTD beverages like SKYY Vodka & Soda.
2. Natural Flavoring - The natural flavoring industry stands to benefit from the trend towards innovative flavor infusions in ready-to-drink cocktails like Lime & Mint and Lemon & Elderflower.
3. Vegan Food and Drink - The vegan food and drink industry can capitalize on the shift towards vegan-friendly alcoholic drinks like SKYY Vodka & Soda to cater to a plant-based consumer base.